From brief to evidence. Five clear steps.

The brand sets the rules. The creator publishes from their own account. MuchCreator checks the link, ownership, and eligible performance in one flow.

Here is how the work moves.

A brief opens, the work is made, the creator publishes, signals are reviewed, and eligible performance moves toward reward.

01
The brand defines the brief and boundaries.
Required messages, approved sources, restricted claims, disclosures, platforms, and content formats are made clear before the campaign opens.
The Performance Pool, view unit, reward per unit, eligibility threshold, and optional per-video cap live in the same versioned brief.
02
The creator chooses the right production path.
UGC covers a new shoot. When approved long-form source exists, Clipping and higher-value Editing turn it into short-form work.
Every creator brings a distinct narrative, so one brief does not collapse into one video.
03
The work is published from a connected account.
The creator connects Instagram, TikTok, or YouTube through OAuth. Once the campaign video is published, its link and platform signals enter verification.
The work must remain public, campaign-eligible, and matched to the account owner.
04
Views move from visible to verified.
Incremental views, account ownership, brief fit, disclosure, and fake-engagement signals are reviewed together.
Off-brief or suspicious work is flagged. AI scanning brings scale; manual review resolves payout eligibility.
05
Verified performance becomes reward-eligible.
A creator becomes payout-eligible after reaching the campaign-defined verified-view threshold and can enter the seven-day payout cycle after manual review.
Reward stops at the brand-defined cap; if the work keeps earning organic views afterwards, no additional pool payout is created.